Cynar 1960s 100cl 16.5%abv

$225.00
$225.00
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About This Product

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During the 1960s, Cynar, the Italian bittersweet amaro made from 13 herbs and plants including artichokes, experienced a massive surge in popularity thanks to iconic television advertising on the Italian show Carosello. These commercials famously featured actor Ernesto Calindri sipping the liqueur at a table placed in the middle of a chaotic, busy street—urging viewers to drink Cynar "against the wear-and-tear of modern life" (contro il logorio della vita moderna).

Description

During the 1960s, Cynar, the Italian bittersweet amaro made from 13 herbs and plants including artichokes, experienced a massive surge in popularity thanks to iconic television advertising on the Italian show Carosello. These commercials famously featured actor Ernesto Calindri sipping the liqueur at a table placed in the middle of a chaotic, busy street—urging viewers to drink Cynar "against the wear-and-tear of modern life" (contro il logorio della vita moderna).

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