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During the 1930s, Fernet-Branca occupied a unique cultural and legal position, transitioning from a strictly medicinal tonic to a beloved social spirit. While it was sold in Italian pharmacies as an anti-choleric digestive during this decade, it also saw a massive surge in the United States, where its classification as "medicine" allowed it to bypass Prohibition laws until the ban was repealed in 1933.
Description
During the 1930s, Fernet-Branca occupied a unique cultural and legal position, transitioning from a strictly medicinal tonic to a beloved social spirit. While it was sold in Italian pharmacies as an anti-choleric digestive during this decade, it also saw a massive surge in the United States, where its classification as "medicine" allowed it to bypass Prohibition laws until the ban was repealed in 1933.
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